It is possible to get your Facebook ads on a roll by paying attention to two things. You will want to follow the rules, and be sure to test. I want to share with you the most important step when using Facebook ads. Let’s get started!
Facebook’s rules about running ads are very simple. The rules specifically say that the “Payment Amount” is how much you have to pay per click. And that if you include “other” costs such as product costs, delivery charges, etc., you are going to have to make these up.
So if you are following this rule, your actual cost is what you’re actually paying out to get people to see your ad. It’s not an amount you can claim on your sales taxes or your business account. Also, it’s not necessarily the most expensive way to advertise.
You see, a lot of advertisers get confused about the math when they think about advertising on Facebook. For instance, they may consider the number of “likes” the ad has.
However, you should avoid this thinking because the actual number of people clicking the ad is not considered. The majority of clicks you will get are from just a handful of people. So if you want to make any money on Facebook, this means that your cost per click will probably be lower than your cost per lead or your cost per sale.
So let’s look at what you can do to help your business owner click more ads. Here’s how it all works…
Your business owner will click a Facebook ad based on his or her experience with the product or service being advertised. You need to add or “lead content” – give them information that will make them want to act.
For example, you might want to offer information on how to make their product or service work better for them. But before you do that, make sure you’re giving them something that will make them want to click.
Small steps like this create trust and build trust is one of the best ways to get people to trust you. Trust is what allows you to get them to trust you and go to your page to buy your product or service. Now you have them wanting to learn more about you and what you have to offer.
Now you’ll want to build trust by offering them help and then showing them how to use the help that you have offered. You’re getting closer to the point where you want to make sure you get the entire offer in front of them. For instance, show them how to apply the help you’ve given them with the product.
You can do this by offering a free report on their next sale and then telling them how you have helped their businesses by teaching them how to apply the same info they learned on your first sale. This shows how you care and how they can trust you and will remember you.